Who Will Rule Black Friday in Paid Search Advertising?
With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key...
View ArticleBlack Friday Started Last Week in Paid Search
If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search...
View ArticleTarget Leading on Black Friday Keywords in Paid Search
Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid...
View ArticleHow Regional Chains Are Competing in the Fast-Food Breakfast War
Market-by-market approach to ad spending shows resultsIt's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's. Not so, according to...
View ArticleWinter Holiday Halftime: Who’s Winning the Advertising Blitz?
The Winter Holiday shopping season is a crucial one for retail advertisers to win. Although the 2015 finish line is still a few weeks away, Kantar Media can already access data on how the race has...
View ArticleU.S. MEASURED AD EXPENDITURES DECLINED 3.9% IN Q3 2015 TO $36 BILLION
Out-of-home, Spanish-language TV and Paid Search show growth; Network TV flat due to impact from NFL scheduling
View ArticleU.S. MEASURED AD EXPENDITURES DECLINED 3.9% IN Q3 2015 TO $36 BILLION
Out-of-home, Spanish-language TV and Paid Search show growth; Network TV flat due to impact from NFL scheduling
View ArticleU.S. Ad Spending Falls 3.9% in Third Quarter
Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media's latest figures released today. From January to September, the...
View ArticleU.S. Ad Spend Dips 4% In Q3
U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth -- to $36 billion.Kantar Media says the quarter witnessed a 3.7% fall, with...
View ArticleStar Wars: The Force (and the Advertising) Awakens
The long awaited “Star Wars: The Force Awakens” hits theaters on December 18, 2015. Advance ticket sales have surpassed $50 million and the debut weekend is expected to gross between $170 and $220...
View Article
